So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. The post Where to go next with your Google My Business listing appeared... Please visit Search Engine Land for the [...]
Changes designed to make it easier to find relevant content and destinations. The post Google Maps gets brighter UI, new category icons and more color-coding appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more. The post Understanding the interplay of SEO and a 5-star reputation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. The post Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Almost 75 percent also said they had been asked to leave a review. The post Survey: 79 percent of consumers believe they’ve seen fake local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Multilocation businesses face some unique challenges in today's local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. The post Local SEO: Driving customer actions for... Please visit Search Engine Land for the full article.
The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well. The post Yelp increasingly cracking down on ‘review solicitation’ across the internet appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Hate waiting for your seat in a restaurant? Now Google can tell you the current wait time before you go. The post Google adds wait times to local results in search and maps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SEO for local business has gone through a number of changes. First, local businesses had to figure out Google’s algorithm so that their websites would appear in search results. Next came local search ranking factors that emphasized location-based factors. Now, it seems Google updates will require a new look at vertical-specific ranking factors. This isn’t [...]
Android Police reports Google is now rolling out the ability to create and share lists of places on the desktop version of Google Maps. This feature originally launched on mobile in February and now seems to be rolling out to the desktop interface. It allows searchers to keep track of saved places and share lists [...]
