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Do Google Posts impact ranking? A case study

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. The post Do Google Posts impact ranking? A case study appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

The ever-growing local search universe

Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching. The post The ever-growing local search universe appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google home services ads program rebrands, expanding to 30 cities by end of 2017

The program is now in 17 cities. A new app helps businesses manage leads throughout the day. The post Google home services ads program rebrands, expanding to 30 cities by end of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Local SEO for service-area businesses requires a lot of servicing

What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts. by Andrew Shotland on October 27, 2017 Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to [...]

Facebook third-party partnerships bring huge trove of used car listings to Marketplace

Facebook launched its classifieds Marketplace in October 2016 and has been building out content, categories and geographies since then. Yesterday the company announced major new third-party deals to bring more used car inventory into Marketplace. The company named partnerships with Edmunds, Cars.com, Auction123, CDK Global and SOCIALDEALER. In the Edmunds case alone, that represents 4,000 local car dealers and [...]