Almost 75 percent also said they had been asked to leave a review. The post Survey: 79 percent of consumers believe they’ve seen fake local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Columnist Jayson DeMers explores the impact of Google's shift toward machine learning and discusses what the future will look like for search professionals. The post Has AI changed the SEO industry for better or worse? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Multilocation businesses face some unique challenges in today's local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. The post Local SEO: Driving customer actions for... Please visit Search Engine Land for the full article.
It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword targeting and client education. About a year and a half ago, I wrote a post about the importance of client education. [...]
It is no secret that the Baidu Link Submission Script is an effective tool for surfacing links that are not quite visible to Baidu spiders. In Baidu’s own words (translated from Chinese): The JavaScript snippet pushes links to Baidu directly; it serves all platforms, as well as both desktop and mobile devices. Your page is [...]
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. The post Do Google Posts impact ranking? A case study appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. The post The four pillars of an effective SEO strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. The post The SEO ‘do more with less’ cookbook... Please visit Search Engine Land for [...]
Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry. The post Siri, Safari and Google Search: What does it mean for marketers? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching. The post The ever-growing local search universe appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
