A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features. The post Google AdWords Editor updates to support budget type option for video ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. The post How to steal the competition’s best keywords: A 3-step guide appeared first on... Please visit Search Engine Land for the full article.
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The post Are you changing keyword bids too often? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to... Please visit Search Engine Land for the [...]
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine... Please visit Search Engine Land [...]
The new data offers deeper insights into how ads are performing on exact match queries. The post Bing Ads now shows exact match impression share appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
