It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick [...]
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Acquisio's platform takes a machine learning-supported approach to paid search programs. The post Web.com buys Acquisio for machine learning, PPC management capabilities appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Bing continues its global build-out of Shopping Campaigns. The post Bing expands Shopping Campaigns to Canada & India appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
In response to Google's recent announcement that AdWords campaigns can now spend up to twice an advertiser's average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control. The post Oh, no! AdWords can now spend double your budget. Or not… appeared first on... Please visit Search Engine Land for the [...]
In its first quarter results of fiscal year 2018, ending September 30, 2017, Microsoft reported search advertising revenue grew by 15 percent year over year, excluding traffic acquisition costs (TAC). Gross revenue from search advertising rose by $210 million, compared to $124 million the previous quarter. The majority of Microsoft’s search advertising revenue comes from its Bing [...]
If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring in an outside auditor to review their PPC accounts. Sometimes, your client will let you know in advance; sometimes, you’ll find out when you see a request to access the account. And sometimes, you won’t find out until [...]
Yesterday Amazon announced third-quarter earnings. The company reported sales growth of 34 percent to $43.7 billion. A year ago Amazon reported $32.7 billion in sales. It’s a safe bet then that ad sales for the quarter were $1+ billion, which represented 58 percent year over year growth. Since Q2 of 2016 ad sales have basically doubled. On [...]
Google paid clicks were up 55 percent, but CPCs were off 18 percent. Google parent Alphabet announced third-quarter results. Both revenues and earnings per share beat Wall Street estimates. The company reported roughly $27.8 billion in total revenues (up 24 percent), with Google contributing all but $302 million of that amount. Earnings per share were $9.57, [...]
The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy it. Although not all of these points will apply to all partnerships, the lesson is the same. If you’re in-house marketing staff: Do you treat your agency like they’re members of your [...]
