Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. The post How to steal the competition’s best keywords: A 3-step guide appeared first on... Please visit Search Engine Land for the full article.
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The post Are you changing keyword bids too often? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine... Please visit Search Engine Land [...]
It is no secret that the Baidu Link Submission Script is an effective tool for surfacing links that are not quite visible to Baidu spiders. In Baidu’s own words (translated from Chinese): The JavaScript snippet pushes links to Baidu directly; it serves all platforms, as well as both desktop and mobile devices. Your page is [...]
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
In response to Google's recent announcement that AdWords campaigns can now spend up to twice an advertiser's average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control. The post Oh, no! AdWords can now spend double your budget. Or not… appeared first on... Please visit Search Engine Land for the [...]
Scott Brinker on why search marketers are uniquely qualified to lead in the new "martech era." The post 9 reasons why search marketers have been at the cutting edge of marketing technology appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
