A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features. The post Google AdWords Editor updates to support budget type option for video ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. The post How to steal the competition’s best keywords: A 3-step guide appeared first on... Please visit Search Engine Land for the full article.
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick [...]
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
In response to Google's recent announcement that AdWords campaigns can now spend up to twice an advertiser's average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control. The post Oh, no! AdWords can now spend double your budget. Or not… appeared first on... Please visit Search Engine Land for the [...]
Google paid clicks were up 55 percent, but CPCs were off 18 percent. Google parent Alphabet announced third-quarter results. Both revenues and earnings per share beat Wall Street estimates. The company reported roughly $27.8 billion in total revenues (up 24 percent), with Google contributing all but $302 million of that amount. Earnings per share were $9.57, [...]
