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Is the featured snippet bubble bursting?

What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. The post Is the featured snippet bubble bursting? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Private blog networks: A great way to get your site penalized

Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. The post Private blog networks: A great way to get your site penalized appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-21T09:31:35+00:00 November 16th, 2017|, , , , |

Google will require AMP and canonical pages to match as of February 1, 2018

Though AMP isn't a ranking signal, non-compliant pages won't appear in Top Stories or other AMP-specific slots in search results. The post Google will require AMP and canonical pages to match as of February 1, 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-21T09:31:35+00:00 November 16th, 2017|, , |

How to steal the competition’s best keywords: A 3-step guide

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. The post How to steal the competition’s best keywords: A 3-step guide appeared first on... Please visit Search Engine Land for the full article.

Report: Smart speaker owners increasingly using them instead of typing or swiping

Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don't currently offer them. The post Report: Smart speaker owners increasingly using them instead of typing or swiping appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google tries to bring more transparency to news content with help from The Trust Project

Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere. The post Google tries to bring more transparency to news content with help from The Trust Project appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-21T09:31:36+00:00 November 16th, 2017|, , , |

7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.