How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. The post The SEO ‘do more with less’ cookbook... Please visit Search Engine Land for [...]
Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry. The post Siri, Safari and Google Search: What does it mean for marketers? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's recap of this informative session at Search Engine Land's recent conference. The post ‘Ask Me Anything’ with Google’s Gary Illyes... Please visit Search Engine Land for the full article.
As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics. These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating (like [...]
Google announced today that it is changing the way it labels country services on the mobile web, Google app for iOS and desktop Search and Maps. According to Google, one in five searches is now location-related. To make search results more relevant, Google says the country of service will no longer be indicated by the [...]
Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems. by Patrick Stox on October 26, 2017 There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one [...]
How can you identify if your site is suffering from a manual penalty? Google’s manual penalties differ from algorithmic updates such as Panda for content or Penguin for links. Those updates can also be perceived as penalties since sites also tend to lose their organic search visibility as a result. However, Google manual penalties are [...]
