Columnist Jayson DeMers explores the impact of Google's shift toward machine learning and discusses what the future will look like for search professionals. The post Has AI changed the SEO industry for better or worse? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph. The post Google adds new knowledge panel to provide information about news publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness. The post Why real human users are the key to the best links for you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
After misinformation surfaced in the Google search results under the Twitter section for the Texas church shooter's name, Google has promised to make changes. The post Google promises to improve accuracy of tweets shown in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword targeting and client education. About a year and a half ago, I wrote a post about the importance of client education. [...]
A federal court in California has blocked implementation of a Canadian Supreme Court ruling that ordered Google to delist websites associated with a company called Datalink from Google’s global index. The Canadian decision (Google Inc. v. Equustek Solutions) was an example of a court in one country asserting authority over global activity outside its jurisdiction. Because Google exhausted [...]
It is no secret that the Baidu Link Submission Script is an effective tool for surfacing links that are not quite visible to Baidu spiders. In Baidu’s own words (translated from Chinese): The JavaScript snippet pushes links to Baidu directly; it serves all platforms, as well as both desktop and mobile devices. Your page is [...]
Google News will be deprecating their old RSS feed subscription URLs by December 1, 2017. That means if you have Google News RSS feed subscriptions from a year or so ago, you will need to go through all those subscriptions and update them. A Google spokesperson told Search Engine Land, “We are making some necessary [...]
Are you seeing a new look for the Google mobile search results page? You are not alone! The post Google rolling out new curved mobile search results interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. The post The four pillars of an effective SEO strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
