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Why consistent marketing can pay big results for small industrial manufacturers

Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. The post Why consistent marketing can pay big results for... Please visit Search Engine Land for the full article.

Is the featured snippet bubble bursting?

What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. The post Is the featured snippet bubble bursting? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SEO + UX = Success

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. The post SEO + UX = Success appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Private blog networks: A great way to get your site penalized

Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. The post Private blog networks: A great way to get your site penalized appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. The post The final recrawl analysis: A powerful and important last step after... Please visit Search Engine Land for [...]

Google will require AMP and canonical pages to match as of February 1, 2018

Though AMP isn't a ranking signal, non-compliant pages won't appear in Top Stories or other AMP-specific slots in search results. The post Google will require AMP and canonical pages to match as of February 1, 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-21T09:31:35+00:00 November 16th, 2017|, , |

Choosing an enterprise SEO platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while... Please visit Search Engine Land for the full article.

2017-11-21T09:31:35+00:00 November 16th, 2017|, |

Google tries to bring more transparency to news content with help from The Trust Project

Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere. The post Google tries to bring more transparency to news content with help from The Trust Project appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-21T09:31:36+00:00 November 16th, 2017|, , , |

Google adds new features to its job listings search tool released earlier this year

Salary, location and application details are now included directly in job listing search results. The post Google adds new features to its job listings search tool released earlier this year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.