Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. The post Why consistent marketing can pay big results for... Please visit Search Engine Land for the full article.
What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. The post Is the featured snippet bubble bursting? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. The post SEO + UX = Success appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. The post The final recrawl analysis: A powerful and important last step after... Please visit Search Engine Land for [...]
Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. The post Google Manual Actions: Frequently asked questions and their answers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. The post 3 strategic goals SEO consultants should fulfill appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. The post 3 case studies of duplicate content consolidation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation attack and a victimized company led to take desperate steps to recover. The post CEO who forged court order to get Google to remove defamation faces prison appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Columnist Jayson DeMers explores the impact of Google's shift toward machine learning and discusses what the future will look like for search professionals. The post Has AI changed the SEO industry for better or worse? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword targeting and client education. About a year and a half ago, I wrote a post about the importance of client education. [...]
